Purpose: The best content lives at the intersection of user needs and business goals.


Clarity: Create an easy experience for users by doing the hard work to simplify content.


Constant Learning: Practice skills and stay inspired to make an optimal contribution.

I’m Ashley,
a Type-A content nerd.


I believe that planning for great content is like planning a great party. You have to think about what music will get your guests on the dance floor, what dietary restrictions to accommodate, and how to bring disparate social circles together. Likewise, effective content draws on a deep knowledge of the intended audience: their goals, their challenges, and their behavior. Whether we’re talking about a birthday or a blog, you’ll want me on your team to make it great.


Over seven years and a wide range of content projects, I’ve become a tireless advocate for users. When you bring me onto your team, you’ll gain a thoughtful creative who seeks content experiences that are both useful and effective.


When I’m not in the office, you’ll likely find me creating a meticulous itinerary for my next vacation or pursuing any number of self-improvement opportunities. I run book clubs for personal development and content strategy, attend meetups, participate in peer mentoring, and complete additional coursework regularly to fuel my creativity and improve my skill set.


Other times, I binge-watch “Parks and Recreation” with my corgi. Either way, it’s probably been scheduled two months in advance.

Get to know me better