Purpose: The best content lives at the intersection of user needs and business goals.
Clarity: Create an easy experience for users by doing the hard work to simplify content.
Constant Learning: Practice skills and stay inspired to make an optimal contribution.
I believe that planning for great content is like planning a great party. You have to think about what music will get your guests on the dance floor, what dietary restrictions to accommodate, and how to bring disparate social circles together. Likewise, effective content draws on a deep knowledge of the intended audience: their goals, their challenges, and their behavior. Whether we’re talking about a birthday or a blog, you’ll want me on your team to make it great.
Over 10 years and a wide range of content projects, I’ve become a tireless advocate for users. When you bring me onto your team, you’ll gain a thoughtful creative who seeks content experiences that are both useful and effective.
Even when I’m not in the office, I’m looking for new ways to improve my skill set. But I also enjoy a good night of karaoke, practicing my ukulele, and dancing the night away—1920s style!