ebook: Microsoft in Government

CHALLENGE

The Microsoft in Government team had a blog full of case studies, but wanted to create more value for their visitors and broaden the scope of content available at various parts of the buyer journey.

SOLUTION

Our team created an ebook about how Microsoft solutions could help governments make their services more productive, effective, and convenient for citizens and their organizations. We used the existing blog posts to demonstrate success stories in different sectors and using different products.


RESULTS

The client enjoyed our down-to-earth, approachable B2B voice and the broad range of solutions we were able to present. The project expanded into an interactive experience that enhanced their lead generation activities.