Shopping Experience: Amazon Home
Amazon Home wanted to create editorial, inspiring shopping experiences for their category. Their goal was to increase customer awareness and encourage exploration through curated collections.
D1 collaborated with the Home team to create visuals and content that balanced inspiration with approachability. I collaborated on landing page templates, and wrote copy for the style name, navigation, and cross-site promotional placements. I also joined the team on set to iterate in real time.
The Modern Boho campaign broadened the scope of shopping experiences in the Home category. Early insights allowed us to refine our creative approach and process for future projects.