Mother’s Day Gift Guide: Amazon Home

CHALLENGE

 

Amazon Home asked for a warm, elevated tone for their Mother’s Day gift guide event. They wanted to maintain a consistent voice across core campaign copy, navigation, and sponsored placements.

SOLUTION

 

The D1 creative team created visuals and copy across landing pages, cross-site placements, sponsored placements, and other assets for the Home team. I contributed the event tagline, copy for the category hero images, and assisted with navigation copy.

RESULTS

 

The event earned $22 million in sales and 2.5 million views. This was a more than 170% increase from the previous year. Our work also gave the team actionable insights on creative direction for future holiday gift guide campaigns.