Instructions: Echo + Seattle Mariners


Amazon Echo and the Seattle Mariners partnered up to make the suite experience even smarter. They asked the agency team to create quick-start instructions that would help guests use special features enabled specifically for Safeco Field suites.


Rather than starting from the beginning of Echo’s typical brand story line, we threw sports fans right into the action by suggesting copy that prioritized action. A table card and TV screen messaging encouraged guests to learn interacting with Alexa.


These instructions are available in select Mariners suites, and will remain as the program is rolled out to the remaining suites. Data about this campaign is not available.