Email Content: Amazon Wedding Registry

CHALLENGE

 

Amazon Wedding Registry requested help with their email content, which needed to adhere to their new brand guide.

SOLUTION

 

Our team wrote and designed emails tailored to their fun, personal, modern, and inspiring brand voice. I suggested additional ideas for their content calendar, which I thought would improve performance on key metrics. By moving away from sponsored vendor-focused content and towards inspiring, unique shopping based on milestones and unique newlywed experiences, my new content could uphold their brand values at a deeper level.

RESULTS

 

All of the new content suggestions were adopted by the Amazon Wedding Registry team. They partnered with our group again to develop the content. The new emails are currently in production.