Page Tables: Minyawns

ashley-laabs-minyawns-page-table-wide2

CHALLENGE

 

In preparation for a new website, Minyawns Event Staffing needed help sorting out their messaging and organization for content. The startup changed their business model, rendering a large portion of their website unnecessary, and creating disjointed pathways for multiple audiences.

SOLUTION

 

I collaborated with the owner to create a new sitemap, then used page tables to ignite discussion about how functionality and goals of their content would change based on their new business model. After working out the details, I wrote some of the website copy, gave feedback on images, and made recommendations for blog content.

RESULTS

 

Although the website was small in scope, taking this structured approached help the client think about their various audiences and the information they needed during their journey through the website. It also identified gaps in development and onboarding that needed to be addressed before launch.

*Note: The link below is to a working document that was used to facilitate discussion, followed by screenshots of some of the resulting pages.