Brand Guidelines: Rake Made

Rake Made Brand Guidelines



The founders of Rake Made grooming products wanted to write their website and marketing content themselves, but they needed to translate their vision for the brand into thoughtful standards that would get them through the initial launch and beyond.



I interviewed co-founder Jenny Haight about her vision for the brand and the scope of the market, then researched competitors. The resulting document was an educational guide intended to tease out the details of Rake Made’s brand values and personality.



The brand guide acted as a compass for the content created leading up to Rake Made’s launch. The founders intend to share this resource with future contributors and employees.