Feature Story: Smart Tan Magazine

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CHALLENGE

 

Smart Tan, the indoor tanning industry’s most established trade organization, put on an international conference each year. As the managing editor for their magazine, I created content with the goals of increasing registrations and generating pre-conference buzz.

SOLUTION

 

I wrote a profile of the keynote speaker, artist Erik Wahl, as part of a series of feature stories focused on the show. By demonstrating the value of his inspiring perspective, I hoped to convince readers they should attend.

RESULTS

 

Approximately 2,000 people attended that year’s conference in Nashville, and Erik Wahl gave his presentation to a full house. Attendees rated the keynote¬†as their favorite in the last five years.

“Ashley strives for nothing short of perfection, and she usually hits it. She’s an extremely talented writer and a very effective manager. Since hiring her, our magazine has grown noticeably in quality and deadlines are consistently met. She is definitely an asset and a joy to work with.”
– Chris Cummings, Director of Marketing and Communications, Smart Tan